Introducing "Authorized Buyers" — a replacement for the "Ad networks" blocking control

 

Starting November 6, 2025, we'll be removing the "Ad networks" blocking control from Brand safety and adding a new "Authorized Buyers" blocking control. This new control won't include any inactive ad networks, test ad networks, or Display & Video 360 (DV360) networks. As part of these changes, we'll also remove the "Automatically allow new Google-certified ad networks" control. Going forward new authorized buyers will be allowed by default.